Refreshed CB2’s PR lookbook look and feel to showcase products in a more elevated way to editors, utilizing a more editorial approach to photography and layout of the lookbook. Lookbook resulted in increased editor attention for the Fall 2023 collection during media desksides. Images influenced a refresh of eComm images across CB2’s website. Images were used as creative tears for a brand refresh for the Fall 2023 campaign.

ART DIRECTION: Katie Wickman
PHOTOGRAPHY: Jeremy Hayes
STYLING: Cayla Lopez
DESIGN: Katie Wickman
COPY: Abigail Brennan